VisitScotland Chief Executive Malcolm Roughead has welcomed today’s announcement from the First Minister, about how and when current coronavirus restrictions will be lifted over the next two months.
Malcolm Roughead, VisitScotland Chief Executive, said: “Today’s announcement by the First Minister will provide a welcome boost to tourism and hospitality businesses across the country that have experienced once of the toughest periods in their history. VisitScotland will look to support businesses by pulling together helpful advice on how to restart in a safe and responsible manner. We’re focused on the recovery of the industry, building a destination and visitor experience which allows tourism to thrive now and in the future. By working together with businesses and communities, we can all look forward to enjoying the best of Scotland to help our tourism industry get back on its feet, in a safe way. We won’t just be able to push a button and tourism will recover – we have had a year of very little investment, job losses and business closures and it will take time and significant support to get us back to a thriving industry.
“Tourism is a force for good – creating economic and social value in every corner of Scotland and enhancing the wellbeing of everyone who experiences it.”
