Wilko Makes A Return As Online Shopping Experience

Retailer, Wilko is to recommence with an home delivery for online orders from today [12th October 2023], with a huge selection of products and brands available via its ‘marketplace’ format.


The site launches with thousands of product lines in stock to help families get all their everyday household and garden jobs done. In addition, hundreds of new lines and favourite own-brand products will be added daily as the site builds and customer convenient delivery solutions including next day delivery are returned.


For launch day, items across categories including cleaning and household, decorating and DIY, garden and outdoor, homeware, pets and wildlife, storage, seasonal celebrations such as Christmas, and more will be live.


While not all wilko own brand favourites will be immediately available from day one, shoppers are encouraged to keep returning as hundreds of lines will be added daily.


Formerly the online hub for retailer, wilko, wilko.com is now part of home and leisure retailer, The Range. Shoppers will also see wilko branded products appear in The Range stores nationwide towards the end of the month.


Ben Exall, Chief Digital Officer for wilko, said: “There’s no denying that it was the team members and local store network that helped make wilko so special.  The loss of thousands of jobs as stores closed up and down the country has been devastating
Following the acquisition of the wilko brand and website by the Range, what we’re working towards here is an opportunity to save an important part of the wilko brand that people know, love and trust and, to represent that on wilko.com where both new and loyal hardworking families will be able to find great value products to meet their everyday household and garden needs.
“As a team delivering the digital transformation at wilko.com, we’re committed to continuing the three pillars of the brand’s previous acceleration strategy – delivering on convenience, improving mobile experience and building lasting customer relationships.”


Alex Simpkin, CEO of The Range, said: “For 93 years, wilko has been a fixture of many British households, synonymous for its breadth of products offering great quality value. It was important to us that the brand had a future.
“Using our online and digital expertise, our intention is to continue to offer the best of wilko brands and products alongside a breadth of household brands to its loyal customers who we hope will be happy to see this trusted brand live on.”


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