Specially Selected Pork is set to take centre stage at the Edinburgh Food Festival this week (Thursday 28 July) as its quality and versatility is showcased during a live butchery demonstration.


Stewart McSorley from Boghall Butchers, West Lothian will be will be breaking down a pig carcase, donated by Robertson’s Fine Foods of Ayrshire, live on stage to educate the audience on the different cuts of Specially Selected Pork.


Consultant Chef Scott Lyall will also be on hand to inspire the audience with hints and tips on how to create mouth-watering pork dishes.


This activity follows on from Quality Meat Scotland’s “Do More With Pork” campaign which showcased the quality, affordability and versatility of Specially Selected Pork, which is underpinned by quality assurance schemes which make animal welfare a priority.


Hosted by Donald Reid, editor of The List, the live demonstration will lead on to a Q&A where members of the audience will be encouraged to participate.


Graeme Sharp, Marketing Executive from Quality Meat Scotland (QMS) said: “As well as highlighting the skills, craftsmanship and passion which can be found in butchers’ shops throughout Scotland, this free demonstration showcases one of the gems of Scotland’s larder, Specially Selected Pork.


“The Specially Selected Pork logo not only ensures quality in every bite but also assures consumers that animals have been reared to animal health and welfare standards approved by the Scottish SPCA.


QMS’s health and education team will also be on hand at the demo with a range of activities, talking to audience members about animal welfare, the red meat industry’s great sustainability message and red meat’s role in a healthy diet.


The free butchery demonstration will take place at 4pm-5.30pm, at the Spiegel Tent in St Georges Square, Edinburgh.

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