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D&G Cows Star in New Organic Milk Campaign

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Cows from an organic dairy farm in Auchencairn, Dumfries and Galloway are the stars of a new video campaign launched by the Scottish Organic Milk Producers Association this week.

The promotional video, which highlights the importance of grass in organic dairy farming, shows the herd of 180 dairy cows from Torr Farm in Auchencairn going out to pasture for the first time this spring.  It captures the excitement of the cows as they run towards and jump into the rich green grass of Galloway.

The campaign #GrasstoGlass highlights the natural approach of organic dairy farming, with organic dairy cows’ diet mainly consisting of Scotland’s lush pasture. It comes the week after figures released by the Scottish Government showed a 10% increase in organic cattle in Scotland.

Farmer Ross Paton said:

“Getting the cows out to pasture is a highlight of the year for organic dairy farmers, so it was great to be able to capture the excitement and energy of the cows on film.

“Grass is an integral part of organic dairy farming, and the quality of grass in Dumfries and Galloway means that it’s perfectly suited to producing organic milk.”

The promotional video can be viewed on YouTube at https://youtu.be/VE3F6YsDNEc

On Scottish Organic Milk’s facebook page www.facebook.com/ScottishOrganicMilk

Or at www.scottishorganicmilk.org

 

The video was launched to promote Scottish Organic Milk’s attendance at the Royal Highland Show which runs from Thursday to Sunday.  Three organic dairy farmers from Dumfries and Galloway will be helping to man the Scottish Organic Milk stand.  Visitors to the Royal Highland Show will be able to pick up recipe bookmarks and factsheets, can enter competitions or take part in a selfie booth. Visitors will also be able to sample Scottish organic milk for themselves.

 

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