SPARC UNVEILS NEW BRANDED TRACTOR (to raise awareness of rural crime)

Scottish Partnership Against Rural Crime (SPARC)

The Scottish Partnership Against Rural Crime (SPARC) unveiled its new tractor this week in an effort to tackle rural crime and raise awareness of the issue.

The creation of the Valtra T174EA SPARC-branded tractor follows on from the popularity of a similar branded tractor at the Royal Highland Show last year, which was created to raise awareness of the partnership at agricultural shows and to open discussion with the public and those within the agricultural industry.

This year’s tractor is supplied by Hamilton Ross Group in partnership with SPARC and will visit more than 30 agricultural shows across the country in the coming weeks and months. Its first outing was at Emergency Services Day on Wednesday 3 April for a press launch.

SPARC is made up of partners from across the rural community, including Police Scotland, NFU Scotland, Scottish Land and Estates and NFU Mutual.

Alan Dron, Rural Crime Co-ordinator for SPARC, said: “A key aspect of SPARC is to build confidence and trust amongst those living, working and enjoying Scotland’s rural communities that any crime related issues affecting them are taken seriously, acted upon and understood.
“Attending agricultural events and shows is one way SPARC will be engaging with people.  We are delighted Valtra and the Hamilton Ross Group understand what SPARC is trying to achieve and by working in partnership it is hoped the tractor provides a focal point that can initiate positive discussion about how others can help reduce opportunities for criminality to occur within the rural communities of Scotland.”
Eric Gardiner, Managing Director of the Hamilton Ross Group, said: “As machinary dealers, we see first-hand the impact rural crime has on the lives of our customers. However, with modern day trackers, advanced technology and policing we also see the opportunity to help prevent rural crime, which is why we are delighted to support SPARC with their initiative.”