Galashiels will welcome Britain’s leading male and female cyclists for the first time when it hosts the Tour Series, the fun, free and family-friendly cycling event, on Wednesday 4 May.
The historic town, famed for its links to the textile industry, will host round two of the UK’s leading televised cycle race series. It will be the first time that the event has come to the Borders. Initial information for local residents and businesses can be found at scotborders.gov.uk/TourSeries.
Stage two of the Tour of Britain will then take place solely within the Scottish Borders on Monday 5 September. The Borders have previously welcomed the race on eight occasions, including a stage start in Hawick last year, as well as a stage that started and finished in Kelso in 2019.
More details of the Tour of Britain’s return to the Borders – including the start and finish locations, and full stage route – will be unveiled on Wednesday 6 April.
Both events are organised by SweetSpot, the award-winning company who are also behind the Women’s Tour cycle race.
About the 2022 Tour of Britain
The 2022 Tour of Britain (Sunday 4 – 11 September) includes the race’s most-northerly Grand Départ ever in Aberdeen and Aberdeenshire. It will also feature a much-anticipated return to Yorkshire and first-ever full stages in Gloucestershire and Dorset before what promises to be a spectacular finale on the Isle of Wight. Click here for more details.
ITV4 will continue to broadcast live flag-to-flag coverage of every stage, as well as a nightly highlights show, allowing fans in the UK to watch wherever they are. The race will also be shown in over 150 countries worldwide, in part thanks to the event’s partnerships with Eurosport and the Global Cycling Network.
Last year’s star-studded race was won by Belgian rider Wout Van Aert (Team Jumbo – Visma), with reigning world road race champion Julian Alaphilippe finishing third overall. A roadside crowd of over one million spectators resulted in the Tour of Britain generating £29.96m of net economic benefit for the UK economy, according to research by Frontline.
With the cycling industry enjoying a continued boom in the UK, there are a range of sponsorship opportunities available with the Tour of Britain for 2022. Packages range from the title partnership of the events to sponsorship of individual classifications, daily awards, and digital and broadcast opportunities. Visit sweetspotgroup.co.uk/partnerships for more.
