Scotland’s Rural College (SRUC) was awarded a Bronze at the prestigious College Development Network Marketing Awards, in the category of ‘Promotional Literature’, for the 2016 Prospectus.
Receiving their award at the recent ceremony held at the Urban Village Resort in Glasgow, SRUC’s Marketing and Student Recruitment team went head to head with City of Glasgow College and NESCOL for the Promotional Literature Award.
The awards celebrate excellent marketing and communications practice in colleges across Scotland, with particular recognition for innovation, creativity and effectiveness. Now in their 18th year the awards have grown to become the must-attend event in the college marketing calendar.
SRUC’s 2016 Prospectus was judged on criteria including costing of design, production and printing, overall objectives, rationale and evaluation of effectiveness. Commenting on the award, Marketing and Student Recruitment Manager Hannah D’Mellow said:
“We are very proud to be awarded this bronze award for our 2016 prospectus. The whole Marketing team at SRUC work hard to improve this key publication year on year and we very much appreciate this national recognition of our efforts.
“The prospectus is a critical part of our recruitment material – a recent survey of all new students to SRUC cited it as the second most used interaction with the College, after the website. The promotional literature category is very competitive, and all brochures and leaflets produced by Scottish colleges are eligible, so to be shortlisted for a general prospectus (against competition from more specialised leaflets and booklets) is really fantastic and rewarding.”
David James, SRUC Head of Education commented: “I am delighted that the marketing team’s efforts have been rewarded with a Bronze Award at the College Network Development Awards. They work incredibly hard to raise the profile of our students and courses, and to promote the support this nationally important organisation provides to the land-based industries.”
Attached picture (l-r): Shona Warwick, Marketing Officer SRUC Barony, Hannah D’Mellow, SRUC Marketing and Student Recruitment Manager, Emilia Barrero, Marketing Officer SRUC Oatridge.
