Dumfries local radio station ‘West Sound’ will be no more in April as it is changing its name to, Greatest Hits Radio as part of Scotland’s first-ever nationwide commercial radio station.
Bauer Scotland stations, Clyde 2, Forth 2, MFR 2, Northsound 2, Tay 2, West Sound in Ayrshire, and West Sound in Dumfries & Galloway will all unite under one name as they rebrand to Greatest Hits Radio in 2023. This means that wherever they are in Scotland, listeners will have one recognisable name they can search for to find their favourite music soundtrack of the greatest songs from the 70s, 80s and 90s, along with the presenters they know and love.
Ewen Cameron & Cat Harvey will continue as hosts of the Breakfast Show across the stations, with the details of the full schedule to be announced shortly. Listeners will be able to continue to find all their local news and information, including traffic and travel that they receive from their current stations upon rebrand, and advertising opportunities for local businesses will also remain.
Speaking about the change, Ewen and Cat said “We are thrilled to be leading the Breakfast Show each weekday on Greatest Hits Radio as it expands into Scotland, creating the first nationwide commercial station. We have some really exciting plans up our sleeves and can’t wait to reveal them later this year.”
Victoria Easton-Riley, Content Director for Bauer Scotland said, “Entertaining hundreds of thousands of listeners a week, West Sound, is much-loved for its playlist of classic hits and entertaining content, so rebranding as Greatest Hits Radio just makes total sense. Strengthened under its new name, we’re so excited by the scope of opportunity ahead, including national marketing campaigns and more.”
Station frequencies will stay the same for listeners in April, and they’ll be able to find the station online, via smart speaker and the station app by searching for “Greatest Hits Radio” and their relevant area, as listed below.
West Sound shall also continue to support disadvantaged young people across Dumfries & Galloway through Bauer’s Cash for Kids charity.